Salaries and benefits declined by $2.5 million, mainly due to lessen incentive compensation expense, and greater deferred costs related to new loan originations. This decreases were partially offset by increases in advertising cost of around $1.1 million as a result of increases in direct mail and sponsorships, expert costs of $955,000 linked to greater consulting charges for strategic initiatives, FDIC costs of $873,000 mainly because of a reduced FDIC tiny bank evaluation credit acquired in the 4th quarter and OREO and credit-related cost of around $542,000 as a result of OREO valuation changes driven by updated appraisals received through the quarter.
Being a reminder, we attained our $25 million access-related merger expense saves target on a run price basis by the end of this 3rd quarter. Additionally take note that individuals usually do not be prepared to incur any merger that is additional or rebranding expenses in 2020. The effective income tax price for the 4th quarter ended up being 16.7%, when compared with 16.8per cent into the 3rd quarter. For the full-year the tax that is effective ended up being 16.2%. In 2020, we anticipate the year that is full taxation price to stay in the 16.5per cent to 17% range.
Looking at the total amount sheet, period end assets that are total at $17.6 billion at December 31st, that will be an enhance of $122 million from September 30 amounts and a growth of $3.8 billion from December 31st, 2018 amounts mainly due to Access acquisition and loan development throughout the year. At quarter end loans held for investment had been $12.6 billion, a rise of $304 million or roughly 10% annualized, while typical loans increased $87.4 million or 2.9% annualized through the quarter that is prior.
On a professional forma foundation, as though the Access purchase had closed on January 1st as opposed to February first, year-to-date loan balances expanded roughly 6% on an annualized basis through December 31st of 2019. Anticipating, as John pointed out, we task loan growth of roughly 6% to 8per cent for the full-year of 2020 comprehensive for the expected run away from third-party consumer loan balances.
At December 31st total deposits endured at $13.3 billion, a rise of $260.3 million or around 8% from September 30th, while typical deposits increased $491 million or 15.3per cent annualized through the previous quarter. Deposit stability development throughout the 4th quarter had been driven by increases in cash market and interest checking balances, partially offset by regular decreases sought after deposits and reduced time deposit account balances.
On a professional forma foundation, just as if the Access acquisition had closed on January deposit that is 1st increased more or less 9% when it comes to full-year. Loan to deposit ratio ended up being 94.8% at year-end, that will be in accordance with our 95% target. For 2020 as John noted, we be prepared to attain deposit development of 6% to 8per cent, which is consistent with our loan development objectives.
Now looking at credit quality, non-performing assets totaled $32.9 million or 26 foundation points, as a portion of total loans, a decrease of $3.5 million or 4 foundation points from 3rd quarter amounts. The allowance for loan losings reduced $1.5 million from September 30th to $42.3 million, mainly due to reduce incurred losings embedded in the customer loan portfolio since it will continue to reduce and a better economic environment, that has been partially offset by loan development throughout the quarter.
And from now on i’d like to offer thoughts that are further the way the use for the current anticipated credit-loss model or CECL will influence Atlantic Union. Everbody knows, beneath the brand brand new CECL accounting standard that went into impact on January first life time anticipated credit losings will now be determined making use of macroeconomic forecast presumptions and administration judgments relevant to, and through the expected lifetime of the mortgage portfolios.
Since our final regular up-date in October the financial perspective and profile faculties have already been constant to slightly improved in addition to business now estimates that the allowance for credit losings will increase to roughly $95 million or maybe more than twice as much allowance book degree at the time of December 31st under the previous incurred loss methodology.
As formerly noted, the allowance enhance under CECL is mainly driven by the business’s obtained loan profile while the customer loan profile. We now have finished an unbiased validation of our CECL model and then we intend to reveal the allowance that is final in our 10-K, even as we been employed by through the entire governance procedure during the day one recognition.
From the shareholder stewardship and money administration viewpoint, we’re invested in managing our money resources prudently once the implementation of money for the enhance — the improvement of long-lasting shareholder value stays certainly one of our highest priorities.
As a result throughout the 4th quarter of 2019, the organization declared and paid a quarterly money dividend of $0.25 per typical share, a rise of $0.02 per share or about 9%, when compared to previous 12 months’s quarterly dividend degree. The Board of Directors had previously authorized a share repurchase program to get as much as $150 million regarding the organization’s common stock through 30th, 2021 in open market transactions or privately negotiated transactions june. At the time of January seventeenth, we now have repurchased 2.4 million stocks at a price that is average of36.91 or $89.6 million as a whole. The sum total remaining authorized shares to repurchase is about $60 million.
Therefore to conclude, Atlantic Union delivered solid economic leads to the 4th quarter and in 2019, inspite of the headwinds associated with the lower rate of interest environment therefore the business proceeded in order to make progress toward its strategic development priorities. We have been revising our running monetary metric objectives to mirror the challenging rate of interest environment, which we anticipate will continue in 2021, but we remain invested in attaining top tier financial performance in accordance with our peers.
Finally, please be aware that we remain focused on leveraging the Atlantic Union franchise to create sustainable growth that is profitable remain committed to building long-lasting value for the investors.
And with that, we’ll transform it right straight straight back over to Bill Cimino to start it for concerns from our analyst community.
William P. Cimino — Senior Vice President and Director of Investor Relations
Many Many Thanks, Rob and Carl, we are prepared for the very first caller.
Concerns and responses:
Operator directions very first concern arises from the type of Casey Whitman from Piper Sandler. The line is currently available.
John C. Asbury — President and Ceo
Hi, Casey, good early morning.
Casey Orr Whitman — Piper Sandler — Analyst
Morning good. Hi, Good early morning. Rob, simply to be clear from the updated targets that are financial simply outlined, what exactly are you presuming for further price cuts, if any?
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Yes, on that front side, Casey everything we’re presuming is the fact that there’s no further price cuts because of the Fed in 2020 and 2021 where — nevertheless the bend continues to be consistent with where it really is today, a curve that is flat. With regards to the NIM forecast that people’re taking a look at, with regards to those goals we set, our company is thinking we are stabilizing during the amounts the thing is into the 4th quarter for a core foundation, expect to be in about 3.35% to 3.40per cent range for a core foundation. Now in the event that Fed had been to cut that the implied curves suggest perhaps into the half that is second of year, you can note that range could drop into the 3.30% to 3.35per cent range moving forward.